5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right

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5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience-by Jenna Cheng


Did you know that inbound marketing is white-hot and content curation is king? Brian Kelly, CMO of InsideView and Pawan Desphande, CEO of Curata, presented the latest and greatest content marketing techniques at the AMA Webcast on August 20, 2013. Our webcast garnered nearly 200 participants and provided tips on how to leverage marketing automation and content marketing to generate more sales-ready leads.

The five content marketing essentials are highlighted below:

    Complete your content marketing toolbox with content curation and CRM Intelligence
    Manage the lead volume generated by inbound marketing with CRM Intelligence
    Build a solid content marketing strategy based on target personas, pillars and place
    Maintain a balanced approach to content production with creation and curation
    Leverage best-in-class case studies for your content marketing strategy

The game has changed and marketers must react. Key research points from CSO Insights indicate how B2B marketing has changed:

    87% of B2B marketers use social media to distribute content
    Interesting content is a top 3 reason that people follow brands on social media
    64% of B2B marketers say their biggest challenge is producing enough content
    57% of buying decisions are made before the first sales call
    74% of marketers are challenged to generate high-quality leads
    9 out of 10 B2B organizations market with content

How is your organization adapting to changes in the B2B marketing landscape? To view a copy of the presentation slides, visit the InsideView page on Slideshare. Join our discussion on Twitter @InsideView and search for our hashtag: #contentmkt13.