Inside View Named Codie Winner for Best Sales & Marketing Intelligence by lisafu

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Inside View Named Codie Winner for Best Sales & Marketing Intelligence
by lisafugere

Yesterday, our CEO, Umberto Milletti, picked up our fresh and sparkling Codie award to honor InsideView as the Best Marketing and Sales Intelligence solution.

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The Codie awards come to us every year from SIIA (the Software & Industry Information Association) to honor the best and brightest products, technologies, and services brought to market by media, publishing, and IT companies.

It?s a bit of a mouthful. What a Codie award really means for us is a validation of 7 years of product development and partnership growth from an organization that focuses on finding excellent business solutions. 7 years ago, Umberto Milletti started InsideView to make an unruly and ineffective process efficient and accessible. Today, InsideView impacts the lives of over 100,000 professionals that need information about the customers and prospects that keep their jobs and companies alive.

2013 is a year of transition and growth for InsideView, and the Codie award justifies the direction in which we?re moving. For the first time ever, InsideView will expand beyond sales intelligence this year. A Codie award that recognizes our sales intelligence says that our early decision to fine tune our product for sales before expanding into other areas of business was the right one.

?After being named a finalist in 2012, it is an honor to be selected as a CODiE Award winner this year,? said Umberto Milletti, CEO of InsideView. ?The recognition by SIIA is a clear indication that we are meeting the needs of our customers with solutions that help marketing and sales professionals optimize their efforts for maximum results. We thank the CODiE judges for this prestigious recognition and validation of our work.?

The competition this year was fierce; SIIA paired us off against DiscoverOrg?s top notch org charts, InfoArmy?s Competitive Intelligence Reports, and IQ Intelligence Suite?s Visual IQ solution. According to the Codie website, the judges were looking for a solution that was actionable and that saved clients money and time. They analyzed applications against a specific set of criteria:

    Content: Depth and Accuracy
    Customization or personalization
    Feature Set
    Groundbreaking & Significance of Innovation
    Innovation of Business Model / Go-To-Market Approach
    Interoperability
    Platform Flexibility & Accessibility
    Relevance to Target Audience/Customer
    Search capabilities
    User Experience & Usability

As Umberto put it, our victory is an honor. We?re extremely excited to add a Codie to our trophy case, and we?re looking forward to transferring the momentum it brings into continuing to improve our product and expand our offering.