How to Create a Goal in Google Analytics

[H. M. Nasim]

Goals in Google Analytics allow you to measure how often users complete specific actions, like form submissions, product purchases, ebook downloads, and more.

When a website visitor performs the specific action that you've defined as a goal, Google Analytics records that as a conversion.

You can create four different goal types in Google Analytics:

• Destination: You can choose this goal type if you want to treat a pageview or screen view as a conversion.
• Duration: You can measure user engagement by treating time spent on a page as a conversion.
• Pages/Screens per session: This is another way to measure user engagement. You can measure the number of page views per session as a conversion.
• Event: You can treat user interaction like button click, video play, ebook download as a conversion.

[H. M. Nasim]

Source: https://www.monsterinsights.com/the-complete-beginners-guide-to-google-analytics-for-wordpress/