Digital Marketing Overview

[H. M. Nasim]

The modern customer spends a lot of time 'online', uses multiple digital channels/platforms and has an abundance of choices for most products/services. With digital technologies, companies can now personalize their marketing efforts and target their relevant segment with more precision. They can provide a cross-channel, continuous personal experience to their customers.

* What is Digital Marketing?
Simply put, Digital Marketing is the use of digital technology for carrying out marketing activities. Firms across the globe have woken up to this new tool available to them to reach out to more and more customers in a number of ways. Digital Marketing is also referred to as 'Online Marketing', 'Internet Marketing' and 'Web Marketing' in various countries around the world.

* Various Tools available in Digital Marketing Industry
Digital Marketing comes with a number of tools with it – content marketing, blogs, search engine optimization (SEO), website designing, web banner ads, paid search (SEM or search engine marketing), affiliate marketing, mobile marketing (SMS, MMS in-app marketing), email marketing, social media management, social media advertising etc. And the important thing to keep in mind is that it is continuously coming up with more such tools and platforms, and the marketers are both spoilt and confused with so many powerful options at their disposal.

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[H. M. Nasim]