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What is 'Strategic Management'

Started by Suraya Yasmen, September 28, 2018, 08:43:52 PM

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Suraya Yasmen

September 28, 2018, 08:43:52 PM
What is 'Strategic Management'

Strategic management is the management of an organization's resources to achieve its goals and objectives. Strategic management involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies and ensuring that management rolls out the strategies across the organization. At its heart, strategic management involves identifying how the organization stacks up compared to its competitors and recognizing opportunities and threats facing an organization, whether they come from within the organization or from competitors.

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