How good is a career in digital marketing?

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Digital Trends to watch in 2018
1.Artificial Intelligence (AI), Machine Learning is transforming the way business run today
2.Voice Search, Voice Assistance like Amazon Alexa, Google Home is growing at a rapid phase
3.Voice shopping is changing the way we shop: Imagine ordering a product without seeing it. It's unbelievable. That's possible now! Your #alexa does all the shopping without you seeing it. Take a look at this video:
4.Technical skills are one of the most wanted skills for Digital marketing
5.Recently Google announced major changes to its advertising platform. Google Ads now adds AI artificial intelligence to its ad platform
6.We are living in a mobile first to mobile only world, where people expect your websites to load faster and they want information whenever and wherever they are. AMP (Accelerated Mobile Pages) project from Google designed to make really fast mobile pages
7.Voice assistants like Alexa, Google Home, Cortana. Alexa skills, Google Actions are part of Digital Marketing
8.Customer Centric Approach, Customer-centric marketing backed with Data/Insights will help understand the customers better
9.Social Media is already part of our day to day life
10.User experience, design is something every marketer should know
11.Personalized Searches will dominate as our mobile, assistance are all integrated with our personal devices. Every experience to be tailored just for them. Mobile searches for "——– for me" has grown over 60 % in the last 2 years: Source: Think with Google
12.Content is the core of digital marketer in 2018, and moving forward Customized Personalized Content will dominate

Source: quora