The Future Of Digital Marketing In Bangladesh

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The advertising industry is going through a major shift globally. We are seeing, for the first time in decades, the great unbundling of TV, thanks to Netflix and relentless pursuit of TV ad dollars by major social media networks, slow death of advertising as we knew it, a handful of alternatives to banner ads and more.

The Bangladesh market is no different. Over the past several years, from almost oblivion, digital has gained significant prominence and become a mainstream phenomenon. An increasing number of brands are now investing in digital platforms ranging from Facebook, local ad networks to YouTube to other platforms.

The internet offers new opportunities and challenges for consumers as well as for marketers. To users, it offers the freedom to choose which content they want to attend to, from an abundance of content, unlike TV world.

The central difference between internet and conventional media is in the mindset. The internet represents an abundance mentality and freedom whereas traditional media is about scarcity. This is the central reality of this new world that changes many rules. For instance, in digital audience decides what ads they want to attend to and when.



The way people consume entertainment and news has fundamentally changed. This calls for a deeper understanding of the medium not only to do well in digital but also to succeed in the conventional medium. Because the consumption habit of digital does influence the expectation from and consumption habit of traditional mediums.

Source: Google.