What are the basics of SEO?

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SEO is basically divided into two parts -

On page SEO
Off Page SEO
In On-Page SEO below mentioned elements are optimized -

Meta Tags like Meta title & Meta Description

URL optimization

Header tag

Image Optimization.

Content Optimization

Need to ensure if breadcrumbs are present, images are not bulky, content is fresh, unique & relevant. Technical specifications are added in the content(If Any). Important keywords are internally linked with inner pages etc. Need to ensure web page is user-friendly and can be understood easily by the user.

In Off Page SEO below mentioned Activities are performed -

Social Bookmarking

Social Seeding

Article Submission

Blog Submission

Yahoo/Quora Question Ans activities

Directory Submission

Classified Posting

Company profile posting

Guest Blogging

Forum Submission

Info-graphic Submission

Document Sharing

Need to ensure that off page activities are done on qualitative sites because main aim to perform off page activities is to create backlinks. So these backlinks should be qualitative.

Once these Off-page activities are done then at the end of the month need to perform backlink analysis with the help of GWT or other tools like SEMrush or Moz, ahref etc. and need to disavow the toxic links


source: https://www.quora.com/What-are-the-basics-of-SEO