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Reasons Why to Use Google Analytics

Started by Nipa Sarker, August 12, 2018, 02:40:50 PM

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Nipa Sarker

August 12, 2018, 02:40:50 PM
FREE to use; you don't have to pay any (monthly) fees for using this product. This way you can invest a decent budget in resources, instead of only/mainly in tools.
Relatively easy basic setup; a basic implementation is easy compared to tools from many other vendors. However, in order to fully benefit from all the features of Google Analytics, deeper knowledge is required.
Documentation available on almost every aspect; on both the implementation as well as the configuration part thorough documentation is available. This Google Analytics Tracking code library is a great start.
Powerful customizable reports; create your own reports with an easy drag and drop interface. Add many different dimensions and metrics in one report.
Intuitive tool; set aside some time and you will soon understand the interface, the different report sets and how to work with the tool.
Great Analytics API; for more advanced users, you will love the Google Analytics API.
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