What is Google Analytics, and why is it important to my business?

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Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.

Even though "web analytics" sounds like a very small area of your digital presence, the implications of Google Analytics are in fact huge.

This is because, for most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.

That's why over 50 million websites around the world use Google Analytics. If you are not using it, you should set it up right now.

source: https://medium.com/analytics-for-humans/what-is-google-analytics-and-why-is-it-important-to-my-business-8c083a9f81be