Evolution of digital marketing?

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With the advent of Gutenberg's printing press in Europe in 1450, the ability to mass-communicate and sell gained such epic momentum that it's barely slowed down in over 500 years.  Magazines first emerged in the 1730s, radio advertising in 1922 and then in 1941, the world's first TV ad was broadcast on American screens in one of the most groundbreaking moments in marketing history.

In 1965, a computer in Massachusetts connected with another in California via dial-up and in 1973 the first hand-held mobile phone call was made. But it wasn't until the early 1980s when the first commercially available desktop PCs started filtering into homes, that a tidal wave of new marketing possibilities crashed onto the scene with digital. That was around 34 years ago.

Early search engines like Yahoo!, Infoseek, AltaVista, Lycos, and WebCrawler made significant strides in the digital evolution of search but let's be honest, the golden years didn't start until Google launched in 1998. With the birth of today's most popular search engine and its development of tools like AdWords in 2000 and content targeting services in 2003, everything changed online. In 2004, search engines started using advanced ranking algorithms and browsing online became more personal. The impact this had on business is immense. Being able to target browsers and develop strategies based on search patterns led to a whole new way of selling and communicating.

In 2004 people still used MySpace. Little did anyone know at the time that Mark Zuckerberg and his Harvard roommates would release a colossal giant to crush all that came before. It was the start of a new era for digital marketing.  Social media stopped being a way to just chat with friends and started becoming a way to connect with brands, complain, spread news, shop and even influence other shoppers.

For the longest time, marketers used tactics designed to interrupt potential clients, contacted us without permission and blindly targeted everyone in the hopes of reaching someone interested. In short, communicating with potential customers hasn't always been as sophisticated as it is today.


source: www.mediavisioninteractive.com