The Opportunity in Digital Marketing

[Sirazam Manira]

Major Roles in Digital Marketing:

Digital Marketing Manager or Digital Director:
The Digital Marketing Manager/Director looks after the overall marketing development devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements in website and updating it regularly etc.

Web Developer & Web Designer
As a web developer/designer, you'll be responsible for designing, coding and modifying websites making it appealing and user friendly. Prior knowledge of Java Script, JQuery, HTML, CSS and web programming is required to get into this role.

Social Media Executive and Social Media Manager:
Job in social media is one of the coolest jobs but don't mistake it for only Tweeting and Facebooking, there is more to it. As a social media executive/manager you are required to keep a check on the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on regular basis, creating quality content or video etc. Knowledge about all the social media platforms and a lot of creativity are a must for this job role.

SEO Executive/Expert:
SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them etc.

PPC/SEM Expert:
As a PPC/SEM expert you are supposed to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics etc.

Content Marketer:
If you think that you can write better than what is already there on the web then you are perfect for this role. Responsibilities of a content marketer includes creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, co-ordinating with other teams and incorporating their inputs in content, following content trends, etc. To get into content marketing you will need an impeccable knowledge of English language along with a lot of creativity.

Other Roles:
There are many other roles or designations in Digital Marketing that depend upon company and their requirements. Some of them are:
Analytics Manager
CRM Manager
Email Marketing Manager
E-Commerce Manager
Digital Agency Account Director