Opportunity in digital marketing

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Content Marketing Will Evolve

A great promotional tool for businesses, it is the perfect opportunity for the marketers to make it even bigger. In this year, we will likely to see interactive content - one of the biggest goals that help you stand out from the crowd and drives as much as engagement as possible.


Use Of Plenty Of Big Data

Of course, everybody does, but you can use different types of data to get more attention from your target audience. Make 2017 a success by analyzing your own data productivity and Return on Investment. As customers play a great role in the success of a brand, Big Data makes it possible for the companies to advance customer experience.


Digital Workforces To Scale Business Processes

Latest digital technologies are all around us and faster than ever. If the organizations use them effectively, it will generate a significant competitive advantage. This will give the employees new digital skills to adapt and render them with the most relevant platforms, tools, and motivations.


Artificial Intelligence Making Amazing Strides

One area that will continue to proffer opportunities for transforming customer service, Artificial Intelligence is deemed to bring huge shifts in how individuals notice and interact with technology.  With the help of Artificial Intelligence, marketers can able to understand the human knowledge and experience. They can complete the most consuming human-actions in a fraction of a second.


Social Media Grow Exponentially

Customer preferences, features, and brand opportunities will continue to surprise us. There will be changes this year and beyond. As social becomes more associated, it is time for the marketers to keep their eyes on the strategies to remain ahead of the competitors. Create something that entices individuals, target the right audience, and then sustain the momentum with a marketing campaign to come within a reach of more people.


People-Based Marketing Is In Demand

Organizations are turning to people-based marketing where ads are based on data that generates relevancy to potential customers. The performance is real: Advertisers and marketers are holding addressable media for the superb reason.


Industry Analysis - Growth of Digital Medium

In 2014 itself it was predicted that 58% of the population has smartphones. This makes consumption of digital information rapid and hence opens a wide variety of arrays for professionals in the digital marketing industry this is why digital as a medium is bound to increase and hence the scope and opportunity for professionals to take digital marketing as a career is humongous. It is getting the kind of push any industry needs from the consumer end.


Growth of Advertising Spend in Digital Medium

Any industry grows when money starts flowing into it.

MONEY FlOWS INTO INDUSTRY = GROWTH OF INDUSTRY = SCOPE FOR PROFESSIONALS IN THAT INDUSTRY

Yes, this is what is shown in the following graph as per the analysis of Deloitte. Digital advertising spends will be the highest among all types of spending in the space.


Source : E Learning Industry

[Shaha Noor]

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