What Is Digital Marketing ?

[jahid15-1499]

Definition

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.


History

1. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines.
1. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. digital marketing campaigns are becoming more prevalent and efficient.
2. In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first
2. In 2007, the concept of marketing automation was raised to solve the problem above. Marketing automation helped companies segment customers, launch multichannel marketingcampaigns and provide personalized information for customers.
3. Statistics produced in 2012 and 2013 showed that digital marketing was still growing.
3. Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.


Digital marketing methods

1.   search engine optimization (SEO)
2.    search engine marketing (SEM)
3.    content marketing
4.    influencer marketing
5.   content automation
6.   campaign marketing
7.   e-commerce marketing
8.    social media marketing
9.   social media optimization
10.   e-mail direct marketing


Successful company in digital marketing

One successful digital media campaign was by Pizza Hut, which created an app that allowed customers to create their own pizza by dragging their chosen toppings onto a graphical pizza base. The iPhone would then determine which of the chain's thousands of locations the customer happened to be nearest. The company advertised the new app online, in print, and on television - even winning a placement in Apple's own iPhone commercial.
Within two weeks, the Pizza Hut app was downloaded 100,000 times and within three months iPhone users ordered $1m worth of pizza. The app now has millions of users across the iPhone, iPad, and Android platforms.

source : google and wikipedia

[Shaha Noor]

Nice Work.
Please Keep it up.

[ehtesham15-1542]

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Source : Marketo.com

[Shaha Noor]

Thank You