Author Topic: Three Companies Getting CSR Right  (Read 1858 times)

arif

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Three Companies Getting CSR Right
« on: April 22, 2017, 10:52:57 PM »
Three Companies Getting CSR Right

1. Kitchen Cabinet Kings
Environmental sustainability is a big focus right now and Kitchen Cabinet Kings is doing a phenomenal job of positioning its brand for the future by aligning the company’s sales with the Plant a Tree Campaign. For every full kitchen purchased, the company plants a tree in one of the 155 National Forests in the United States.
“We think a tree planting is a great way to thank you for your business while giving back to our planet,” the company explains. “Our hope is that as this tree grows, so does our relationship.”
It might seem like a small thing, but when it comes to choosing between Kitchen Cabinet Kings and a competitor, something as simple as supporting sustainability can make a big difference.

2. Kroger
The popular supermarket chain Kroger has long been involved with CSR programs. As the company explains, “We have built a strong foundation based upon the commitment of our associates to serve each and every customer every day, and our promise to be good stewards of our communities and our planet. We know that trust is earned and we never take for granted the trust and confidence of our associates, customers, suppliers, communities and other stakeholders.”
Specifically, Kroger partners with companies and groups that fight world hunger, support women’s health, and provide for military members and their families. They also have initiatives in place that relate to the environment, supply chain, and local economies.

3. Delta Airlines
In an industry where companies are often blasted by frustrated customers, Delta seems to be doing something right on the CSR front. The focus of Delta’s CSR programs, which center on reducing carbon emissions and encouraging environmental sustainability, is on improving transparency.
Delta also asks a lot of its employees, who are heavily involved in Delta Force for Global Good. The fact that Delta employees are also committed to the company’s CSR goals is something that appeals to many customers.


Source: https://smallbiztrends.com/2017/04/csr-marketing.html