How to build a profitable client base

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How to build a profitable client base

As an external recruiter, it's going to be really important that you take time to position yourself with the clients that are going to really make your future. Truthfully who you pick as clients can either make your future very successful, or they can sabotage your success, and so it's really important to understand how to select the clients that you're going to represent throughout your career. First of all, understand, you want to position yourself as a trusted advisor. The truth of the matter is if clients only hear from you when you're making money from them, they consider themselves a revenue generator for you.

I love when I'm in front of audiences of corporate executives or talent acquisition professionals, and I say we want to be a trusted advisor, and they go, "But the only time you ever hear from us, "or that we hear from you, is when you're "making money on us." So you need to call them on a consistent basis and position yourself as that workforce, workplace expert. Now if you want to have a territory, a client territory.


Source: https://www.linkedin.com/learning/strategies-for-external-recruiters/how-to-build-a-profitable-client-base