Social Media Marketing: Social CRM

[Reyed Mia (Apprentice, DIU)]

Social Media Marketing: Social CRM

Social Media Strategist who's helped to significantly grow many brands and businesses through creating Social Customer Relationship strategies and growing robust and engaged online communities. Social CRM helps to combine all the information pulled from social media and other conversational platforms and uses CRM analytics to determine how your organization can best use this information, be it developing a better sales process or forecasting market trends.

I'll be covering the fundamentals of social CRM and showing you how a social CRM strategy enables your organization to better engage with your customers in a transparent and more powerful way. I'll also be explaining how to choose a social CRM platform, how to allocate resources for this new initiative, while identifying working with online influencers, engaging with prospects and customers, and how to build out social media focused customer service initiatives.

I'm excited to show you how you can implement social CRM in your organization and showing you how you can leverage this new and really effective way of marketing to the social customer. Let's get started.

https://www.linkedin.com/learning/social-media-marketing-social-crm/welcome