Responding, converting, and measuring your marketing

[Reyed Mia (Apprentice, DIU)]

Responding, converting, and measuring your marketing

Now also, useful is going to respond. And what I mean by this is, if someone's out there talking about you or asking that question, even if it's not directed at you, you want to make sure that when you come back. And you see that message, you respond to it. For example, me and my kids were sitting at Sea-Tac airport one night. it was about midnight and we were waiting for our bags and waiting and waiting and I finally tweeted to Alaska Air because I know that they always respond to stuff online. I figured I'd hear in the morning. And I said I know you have a deal where if our bag takes longer than 20 minutes we get something cool what do we get because we've been here for way longer? Within two minutes, at midnight, someone from Alaska Air responded, and apologized, and explained what it was.

And explained how I can go get it. Now as it turned out, this delay was not their fault, but you better believe that they made me into a real fan. Alaska Air really became, not only significant to me. But also just someone that I will go out and deliberately spread the word.

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