How to Build an effective acquisition funnel from the ground up

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Build an effective acquisition funnel from the ground up

You're probably familiar with the idea of a sales and marketing funnel. Traditionally, your funnel starts at the top with your total available market. From there, your first objective is awareness. You want them to know that you and your products exist. Then, there's trial, you gave them a taste of the value you provide to wet their appetite so they'll actually complete a transaction with you and buy whatever it is you're trying to sell. In transactional businesses, that moment of purchase is the finish line. Hooray, you sold something, now forget about that customer and go back to the top of the funnel and find some more prospects and start the whole thing over.

But in the membership economy, that transaction is only the starting line. More important than acquiring new customers is keeping them. And to optimize retention and minimize churn, you have to start at the bottom of a funnel. The first thing you need to do is to make sure you have what jargonists call product/market fit. This means that you need to make sure.

Source: https://www.linkedin.com/learning/creating-a-membership-based-business/build-an-effective-acquisition-funnel-from-the-ground-up