Marketing for Small Business

[Reyed Mia (Apprentice, DIU)]

Marketing for Small Business

Every small business is different. However, the common secret of successful small businesses lies in a solid marketing plan. In this course, Brad Batesole walks you through everything you need to know about marketing your service or product effectively—regardless of your team's size or budget. He explains how to identify your target market and competition, formulate your brand message, figure out the best marketing channels, identify your advertising options, and measure your results. He also provides guidance on how to decide whether to do your own marketing or hire a professional.

In this course, I'm going to walk you through the ins and outs of marketing on a small budget with a small team. This includes everything from evaluating your brand, to looking at the wide array of marketing channels. Along the way, I'll show you how to identify your value proposition, size up your competition, and look closely at creating your first marketing plan. We'll also explore the various advertising opportunities available to you. There, I'll be giving you insights into each of the major options along with helpful tips to make your campaigns a success.

Together, we'll even be looking at how to decide when it's time to bring in professional help, and we'll spend some time making sure you understand the best ways to measure your results. Whether you're looking to start your own home based business, or joining a small company as a marketer, you'll find the skills you need to connect with your customers all in this course. Let's get started.

https://www.linkedin.com/learning/marketing-for-small-business