Various Modules in digital marketing

[Rokeya]

1. Lesson 2: Modules in Digital Marketing Free Digital Marketing Course
2. Introduction to Digital Marketing 1. Introduction of your trainer. 2. What is Digital Marketing? 3. What Wikipedia says about Digital Marketing. 4. Google Trend data about Digital Marketing popularity. 5. Who can join Digital Marketing for Career option or for growing his/her business online. 6. Worth and future opportunities in Digital Marketing Industry. 7. Digital Marketing career opportunities. 8. Digital marketing for your business success. Recap for Chapter 1.
3. What comprises of Digital Marketing learning? 1. Email Marketing 2. Social Media Marketing (SMM) 3. Inbound Marketing 4. Search Engine Marketing (SEM) 5. Search Engine Optimization (SEO) 6. Web Analytics & Data Management Core Modules in Digital Marketing
4. 1. Email Marketing Importance of Email Marketing in business As Wikipedia says: Email marketing is the act of sending a commercial message, typically to a group of people, usi ng email. In its broadest sense, every email sent to a potential or current customer could be con sidered email marketing. It usually involves using email to send advertisements, request busines s, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketin g emails can be sent to a purchased lead list or a current customer database. However due to several issues raised by customers receiving emails, CAN-SPAM act was passed and sending to purchased list can be a violation and your domain could also be marked as Spam by internet sources. That can lead top banning and serious penalties.
5. 2. Social Media Marketing Social Media Marketing (SMM) in business Social Media Marketing (SMM) is the process which helps people or businesses gain user attention and sell in a strategic manner that people love and engage to w ith the product or services. Social Media channels are designed in many ways to attract users and delivering content in the form of daily life activities. Like Facebook is a social platform and also a content curator where users interact with each other and create their own content to land Facebook on top lists. Twitter is designed in a way where you can write short content of 140 characters and describes strategically how to present your content. Tip: Before marketing on any social channels, you need to understand first hand how it works and how people interact with each other and then using engaging patterns you may increase Brand value for yourself or your Brand.
6. 3. Inbound Marketing Inbound Marketing ideas for business Inbound Marketing mainly is a technique where businesses or content marketers attract prospects and sell them even before they are ready to buy anything using Content Marketing as the medium. Content is the most powerful medium to bring traffic for any product or services online and this is the reason, I will always recommend you to start a personal blog and start writing to Practice about Digital Marketing. Writing keyword optimized high quality content can attract your target audience may result in traffic as well however people who earn using Ads from traffic don't have sustainable business and go for short term earning plans that don't last longer.
7. 4. Search Engine Marketing Search Engine Marketing (SEM) for business success When ever you search on Go ogle or any search engine for any query like "Adidas Shoes" you will see top few results st arting with [Ad]. These units a re advertising units people do on internet for specific keywor ds user search on search eng ines. It's a paid form of marke ting on internet. Bidding and setting up Ads on search engines like google and getting your goals achieved is called Search Engine Marketing (SEM). People do this using Google Adwords for google and Bing webmaster tools for Bing Search Engine.
8. 5. Search Engine Optimization Search Engine Optimization (SEO) for business success Search Engine Optimizatio n (SEO) is a free form of inter net based marketing wherein your content is optimized in a way using Onpage & Offpag e optimization to help googl e or other search engines find your content and rank them o n top of results when a user s earched for a specific query a nd your web page answers th at effectively. It's 100% free and you should be unique and your content must be delivering values. Search engines don't charge for these results to advertisers however it's hard to rank pages using SEO.
9. 6. Web Analytics Web Analytics and Data Management Web Analytics is the process where in you connect your website/ blog with a data anal ysis code and it tracks every basic details y ou want in order to perform data analysis so that you can make necessary changes and i mprove your website performance in terms of traffic and revenue. It's a mandatory process to follow in order to get the most out of your website data like viewers, traffic stats, device usage information etc. While using google you may register your website and add a tracking code in it to gather data and analyse it later for success. See Data here – Analytics.google.com Register website and get tracking code here- https://www.google.com/webmasters/
10. Specialization Modules 1. Affiliate Marketing 2. Mobile App Marketing 3. Growth Hacking 4. Integrated Digital Marketing Strategy 5. Beginners Blogging 6. Pro Blogging 7. Display Advertisement 8. Advanced Google Analytics 9. E-tail (Online Listing)/Website V/s Market Place 10. Video Advertising 11. Shopping Advertising Digital Marketing is not just comprises of these 6 categories we discussed in last slides. It has some s pecific modules which you can say specialization modules to cover and choose your career as well in dependently. However 6 categories are the broadest and have everything inside and as detailed as an ocean. You c an spend 3 months to 30 years or life learning integrated marketing using single category and become master of it.
11. I will go deep and you will enjoy a lot in next coming videos also. Enjoying till now? 1. Quick Recap of Lesson -2. 2. Best method to learn Digital Marketing. 3. How to get started. 4. Practical Over Theoretical knowledge of Digital Marketing. Chapter-3 Highlights.

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