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What are landing pages in marketing?

Started by hossen15-9477, September 27, 2018, 12:46:28 PM

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hossen15-9477

September 27, 2018, 12:46:28 PM
A landing page is a page on your site that is designed to convert visitors into leads. A landing page is different from other pages in that it follows both of these criteria:

1. It has a form that allows you to capture a visitors information in exchange for a desired offer
2. The sole purpose of the landing page is to convert visitors into leads (ie a homepage with a form on it does not count as a landing page because it serves other purposes as well).

If you remember anything from this, remember that a landing page is any page on your website with no navigation and form used to convert visitors into leads and every site should have them. Simply put, a landing page is any page with no distractions that has a form on it.
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