Digital Marketing Career Growth Tips

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Continually Take Online Courses & Become Certified
There are many different marketing subcategories such as AdWords, analytics, SEO management, copywriting, PPC, content writing, etc. All marketers know what these are, but they are not experts in everything. Most marketers are content specialists or AdWords specialists who also can perform many of others tasks as well.
From that information, you can start to understand what sort of expert you want to become. If your company does not have a PPC specialist, but clients are asking for PPC campaigns, become a certified PPC marketer. Dedicate a specific number of hours each day (this may have to be outside of work hours) to learn the task and gain any certifications available, and ask your company to run an internal campaign for practice.

Perform Your Own Tests
Perhaps your company does not want you to run internal campaigns — that's fine. Instead, run your own campaigns on your own time to find out what works and what doesn't. You don't have to start with PPC; you can start by launching your own blog or newsletter to find out what makes readers view the content, share it, and take action after reading. A/B test different subject lines, titles, and use your newfound knowledge on client campaigns at work.


Stay on Top of New Trends
Marketing trends and technologies change often, so it's important to remain on top of trends. Pay keen attention to advancements in your industry and not just marketing trends. Work hard to understand topics important to business strategy, sales strategy, customer experience, and industry news.
For example, in the technology space cloud, microservices, SaaS, machine learning, AI, and automation are all hot topics. If you work in the high tech space, spend time reading and understanding how these emerging technologies will impact your company's competitiveness, delivery, and sales may be impacted by such advancements.


Learn about Data
According to HubSpot, 40% of marketers say proving the ROI of their marketing activities is their top marketing challenge. Most marketing teams do not include a data scientist, though they should, and clients want to know the ROI and metrics about their campaign. Gone are the days when marketers can send over reports with no numbers, now everything must include analytics and data-driven conclusions.
Connect with the Sales Team
Sales and marketing teams often run in silos, when they should work together. If both teams are aligned, this can help generate 209% more revenue from marketing and a 67% higher probability that marketing-generated leads will close (Marketo).


Build a Personal Brand
Building a personal brand does not mean you have to post on every social channel and build a blog; instead, try to use one or two social channels (whatever you have time for) and become an influencer on a certain topic. If that topic is marketing, then that's great, but it doesn't have to be. If you have other interests, then become an expert there. Try to become a micro-influencer and gain the attention of other experts in that space. By becoming an industry expert, you'll show your employer and clients that you can do for them what you did for yourself.


source : Ironpaper.com

[Shaha Noor]

Thank You.
Mr. Jahid.
Please do not give the direct link as source. Just write down the name of web page or company name from where you bring the article. You can see what I did in your post at the source section.