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Marketing Concepts and Tools!!

Started by M.M. Hasan Parvez, July 25, 2012, 10:33:49 AM

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M.M. Hasan Parvez

July 25, 2012, 10:33:49 AM Last Edit: July 25, 2012, 11:10:30 AM by M.M. Hasan Parvez
  • Marketers and Prospects
  • Needs, Wants, and Demands
  • Product, Offering, and Brand
  • Value and Satisfaction
  • Customer value triad
  • Value
Value = Benefits / Costs =
(Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs)
  • Exchange and Transactions
  • Exchange
  • Transaction
  • Barter
  • Transfer
  • Behavioral response
  • Relationships and Networks
  • Relationship marketing
  • Marketing network
  • Marketing Channels
  • Supply Chain
  • Competition
  • Marketing environment
  • Task environment
  • Broad environment
  • Marketing Program
  • Marketing program
  • Marketing mix
M.M Hasan Parvez
Marketing Team
102/1 (Level-6), Sukrabad, Mirpur Road,
Dhanmondi, Dhaka-1207
Tel: 0088-02-9114935, 9118014, 9114331, 9120029
Cell: 01811458893, Fax:   0088-02-9118497     
Web address: www.jobsbd.com
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