Responsibilities of Account Coordinators vs. Account Managers

[Monirul Islam]

Responsibilities of Account Coordinators vs. Account Managers
In advertising and related fields, account managers are more senior-level while account coordinators are entry-level; they have very different levels of responsibility. Account coordinators generally support campaigns for clients by assisting other account team professionals and possibly the clients directly. Account managers sell marketing or advertising services on various platforms, including social media, by building and preserving relationships with clients.

Account managers have the responsibilities of upselling, renewing contracts, and being experts on company services and client brands; the success of campaigns and revenue rest largely on their shoulders. An account coordinator, however, performs ancillary duties like preparing documents, helping with mailings, and communicating with clients in a specified manner when required.

Account Coordinators
Account coordinator is an entry-level position typically in marketing, advertising, or public relations that involves assisting account teams with a wide range of supportive tasks. These tasks may include helping with media, such as researching stories about the client in various media outlets, proofreading materials, and publishing press releases. Administrative duties typically include drafting reports and answering phones. These professionals may be required to stand in for public presentations or help with projects and campaigns as needed. They also maintain client correspondence by documenting conversations.

Job responsibilities of an account coordinator include:

Taking direction from supervisors
Creating agendas and keeping 'minutes' for meetings
Developing proposals for a client that include the best prices from vendors
Tracking project deadlines
Managing mail to and from vendors or media outlets
Researching new marketing trends to suit a client's needs
Account Managers
Account managers target key clients to develop an understanding of their needs, build a working relationship, and generate sustainable long-term revenue. To do this, the managers use their extensive knowledge of the products and services offered by their company to offer these as solutions to the client's specific issues. They are responsible for meeting sales goals set by company executives and for client retention. They coordinate between the client and internal teams to manage the client's campaign through all stages of its launch.

Job responsibilities of an account manager include:

Identifying market and data trends to inform recommendations
Presenting products that will improve the business processes of existing clients
Negotiating with clients on prices and contract conditions
Working with clients to create budgets
Allocating sales resources to focus on profitable accounts

Source: https://study.com/articles/account_coordinator_vs_account_manager.html