Welcome- Creating Your Personal Brand

[Reyed Mia (Apprentice, DIU)]

Welcome- Creating Your Personal Brand

- When you look at your career, and where you are right now can you honestly answer the question of "How did you get here?" Did you design it, or did someone design it for you? I remember talking to one of my clients and asking them that question, and she answered me very candidly and said, 'Really, I took jobs because somebody thought "I would be good at something, or offered me more money "or more fun, and I moved in that direction. "I really didn't set out with a strategy." I work with a lot of established and emerging business leaders. Entrepreneurs, high potential employees, job seekers, college students.

Really, anyone who's looking to take more control and intention over their career. It doesn't always mean you're in transition but what personal branding gives you is the opportunity to take a moment, stop where you are, and ask yourself "Where do I want to be going forward?" So when you think about the personal branding process I like to describe that it takes the randomness out of your career and allows you to articulate a game plan.

Your personal brand is your reputation and legacy. A strong personal brand can lead to job and career opportunities. A weak personal brand leaves you liable to be passed by. In this course, personal branding expert Lida Citroën helps you identify what your personal brand is now and align it with the brand you want for yourself in the future. In the process, she helps you target the individuals or groups who have the opportunities you seek, strategize the marketing for your brand, and identify who you need to know and where to find them. She also helps you figure out how to portray your personal brand on social media outlets such as LinkedIn, Facebook, and YouTube. Plus, learn how to craft an elevator pitch for your personal brand so you can make a good impression even on short notice.

https://www.linkedin.com/learning/creating-your-personal-brand/creating-career-opportunities