LinkedIn Sponsored InMail

[Reyed Mia (Apprentice, DIU)]

LinkedIn Sponsored InMail

If your business benefits from building relationships with professionals, then you're in the right place. This course introduces you to a unique channel to reach professional audiences in a personalized and impactful way with LinkedIn Sponsored InMail. My name is Irina Skripnik. I'm the Senior Product Marketing Manager at LinkedIn, and I'm here to help you get started using LinkedIn Sponsored InMail. Over the years I've worked with hundreds of marketers coaching them on content and targeting optimizations. And in this course I will guide you through the basics of what you need to succeed launching your first Sponsored InMail campaign. We'll start with an overview of the Sponsored InMail product to build a foundation.

And then from there we'll take a look at how to navigate the Campaign Manager interface, which is where you'll be setting up your campaigns. Next, I'll walk you through the actual Sponsored InMail campaign setup, including the content message and best practices, as well as selecting the right audiences and setting up your budgets and bids. Lastly, we'll dive into reporting, analytics, and optimizations. We've got a lot to cover, so let's get started.

Sponsored InMail is a great way to increase your marketing reach on LinkedIn by sending personalized messages to the audiences that matter most to your business. Learn how to create a Sponsored InMail account, run your first campaign, and see the results using LinkedIn's powerful reporting features. Find out how to craft a compelling message that performs, and set up a budget and schedule that meets your marketing needs. Along the way, instructor Irina Skripnik—a senior product marketing manager at LinkedIn—shows you best practices for marketing to professionals and how to optimize your campaigns to increase conversions.

https://www.linkedin.com/learning/linkedin-sponsored-inmail