The Power of Indirect Marketing

[Reyed Mia (Apprentice, DIU)]

The Power of Indirect Marketing

Just What the Heck is Indirect Marketing, Anyway?
Indirect marketing is a way for a business to market their product, idea, or service without having to use the methods of SPAM or direct advertising and marketing.The idea behind indirect marketing is instead of sending a message out to your target market directly, just send them something like a friend request, or a vote, or a digg, or anything to get their attention. Once they see who you are and go to find out more about you, they then see your advertisement or links to places you want them to go. If you give them more incentive to interact with you, they will be more likely to do so. One thing I do to get people to click on my profile is make an interesting profile name that appeals to my target market. One of the main ideas is that you should not appear as if you are a marketer. At the least, it should be questionable to your viewers whether or not you are marketing the things that you are providing links to. This is, of course, optional, but I've seen better results posting on a profile as some girl rather than posting as my actual company.

https://moz.com/ugc/the-power-of-indirect-marketing

An Example of Good Indirect Marketing
Let's say that you have a product (a new iphone video game) and a website for this product where people can easily sign up. Your target market is teenagers who are using a lot of texting products nowadays, and the people who are still in their 20's and spend at least an hour playing video games per day. The most important thing with indirect marketing is to choose your niche and your target market first, and make it focused on exactly the type of people who will interact with you and possibly buy your product. For this market, you choose a couple of websites to target: Myspace, Twitter, Mixx's gamers, and one very niched community, games.net.