Recruiting System

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Recruiting System

First there were newspaper ads, then came the internet with job boards. Now recruiting has exploded into full blown marketing. Post and pray is in the past, and it's time to get serious in your recruiting efforts. Recruiting is a process of figuring out where your potential employees are, and encouraging them to apply. This is no different than marketing, which is the process of figuring out where your potential customers are, and encouraging them to buy. As you come up with your recruiting strategy, you want to think about employment branding, or your company's image, when it comes to candidates and employees. If you have a marketing department at your organization, ask them for help as you build your employment brand.

One way to build your brand is with your job posting. All too often, small businesses post a job description instead of creating a separate job advertisement. Think of job descriptions like a stereo manual. If you were shopping for a new stereo online, would you buy from a company who posted the manual.

Source: https://www.linkedin.com/learning/administrative-human-resources/recruiting