Marketing Automation Features and Tools

[Reyed Mia (Apprentice, DIU)]

Marketing Automation Features and Tools

Email marketing
This quintessential outbound approach is a powerhouse for business. With an ROI of 4300%, email beats all other forms of digital marketing. Act-On's simplicity and power make it easy to create, personalize, test, deploy, and measure your email campaigns. You'll send your first campaign in hours or days – not weeks or months.

Search marketing
More than 2/3rds of buyers use a search engine to begin the hunt when they become interested in a purchase. Act-On's Inbound suite gives you the tools to get found and get known by your prospective buyers who are – right now – looking for the products and services you offer. You'll be able to do a comprehensive audit of your website to make sure you're search friendly.

Social media marketing
Your current and prospective customers spend a lot of time on social media. Educate them, inform them, and engage them. Act-On's social media tools help you establish presence and offer value everywhere your prospects are. Share your messages, enable social listening, connect your channels, discover new audiences, generate leads, and increase sales. You'll also have the capability to track social efforts to tie directly to ROI.

Lead nurturing
According to Gleanster Research – 50% of leads are qualified but are not yet ready to buy. Lead nurturing is the process of sending steady, progressive communications to "nurture" your leads from new and curious, to ready to buy. Your strategy makes it smart; marketing automation makes it easy, consistent, and effective. Set your Act-On platform to deliver the right information to each prospect at the right stage of the funnel, and pass the lead to sales  automatically when they signal they're ready to buy. Act-On makes it easy to replicate your most successful programs in automated, tailored nurturing campaigns.

Lead scoring
Scoring is a tried-and-true method for qualifying leads based on who they are and how they engage with your brand. Done well, lead scoring dramatically increases marketing's ability to pass qualified leads to sales, which ultimately means more closed deals and more revenue. In just a few clicks, Act-On lets you assign scores based on pre-determined buying signals, so quality leads can quickly be passed to sales.

Website visitor tracking
What do your leads and customers do on your website? When you know that, you're on your way to knowing whether they're ready to buy, just looking, or somewhere in between. You can even set alerts that notify you when a specific person visits a specific page. Website visitor tracking also helps you identify the 97% of your visitors who remain anonymous. Act-On helps you uncover their company and shows you what they're viewing. Add in Act-On's easy integration with data sources – your CRM, email, social, and standard analytics – and you'll blow the doors off your lead-view and opportunities.

Source: https://www.act-on.com/marketing-automation/