How To Optimize Contact Forms for Conversions
by Ben Van Der Veen
This infographic, courtesy of QuickSprout, shows how such seemingly granular things like how many fields your conversion form has, or how much personal information you ask for, significantly affects how many leads you convert. For instance, did you know that forms using "submit" have an almost 3% decrease in conversion rate? Or that forms with 6 or more fields have only a 15% conversion rate, while forms with only three fields have a 25% conversion rate? Get quick tips on optimizing your marketing forms for lead capture.
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