What is a Landing Page?
Diagram of a landing page.
What is a landing page?
In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It's where a visitor "lands" when they have clicked on a Google AdWords ad or similar.
Landing pages are designed with a single focused objective – known as a Call to Action (CTA).
This simplicity is what makes landing pages the best option for increasing the conversion rates of your Google AdWords campaigns.
To fully understand the difference between a landing page, and the other pages on your website, such as your homepage, it's important to consider the differences between organic search traffic and paid search traffic.
Make and launch a landing page in 7 simple steps.
1.Choose a template OR start from a blank page. ...
2.Adjust your mobile landing page layout. ...
3.Configure your landing page settings. ...
4.Set your landing page URL. ...
5.Add tracking and custom scripts. ...
6.Integrate with your marketing tool set. ...
7.Preview and publish.
source:unbounce.com