Types of social media ads (and what they're best for)
The major social networks offer advertising options—but not all will be a great fit for every marketer. When thinking about which social networks to use for advertising, look at which ones are performing well organically. Networks where your content naturally strikes a chord with fans are an obvious choice for your first social ad campaigns.
When choosing where to place your ads, it's also helpful to know which networks are most popular among which types of users. For example, Pinterest has far more female than male users, and Snapchat has massive penetration in the younger audience segments.
Here's a quick summary from the Pew Research Center showing who's using which social networks in 2018.
http://assets.pewresearch.org/wp-content/uploads/sites/14/2018/02/28122547/PI_2018.03.01_Social-Media_A-01.png
Now that you have a sense of which social networks are a demographic fit for your business, let's look at the types of ads each network has to offer.
Source: https://hootsuite.com/