The Future Of Digital Marketing In Bangladesh :
The Bangladesh market is no different. Over the past several years, from almost oblivion, digital has gained significant prominence and become a mainstream phenomenon. An increasing number of brands are now investing in digital platforms ranging from Facebook, local ad networks to YouTube to other platforms.
The internet offers new opportunities and challenges for consumers as well as for marketers. To users, it offers the freedom to choose which content they want to attend to, from an abundance of content, unlike TV world.
We recently sat down with always thoughtful and wonderful Azim Hossain, Head Of Digital and E-commerce at PRAN-RFL, to know more about his journey to what he is doing today and his take on digital marketing in the context of Bangladesh.
We discussed a wide range of topics ranging from his personal journey to how he thinks about digital marketing to how he and his team at PRAN RFL Group approach digital marketing, investment in digital in 2017, his prediction for the industry in 2018 and how to master the medium to get better results for your investments. I hope you enjoy the read. – Ruhul