Traditional Marketing is a long-standing marketing method that we are all accustomed to and probably view almost every day. However, each day, the world becomes more digital – we do most of our banking online, view our news on our phones, and even read books on e-readers.
Digital Marketing has taken over – it has managed to give brands, not only a global platform to reach a greater audience, but also has helped to create awareness and promote businesses on a much larger, and more instant scale. With Digital Marketing surpassing traditional methods, we tell you why it's better to put your marketing online if you want to see your business grow.
Traditional Marketing : Newspaper Ads, Radio, Television, Flyers, Billboards, Magazine Ads
Digital Marketing : Social Media, Email Marketing, Blogs, Paid Search (PPC), Search Engine Optimisation, Blogs, and Content Marketing, Mobile, Online Brochures, Video Marketing
There is much more interaction and customer engagement : With Traditional Marketing it's very difficult to interact with your audience. Often, brands have to wait for customers to get in contact with them in order to take the next step in the process. On the other hand, with digital marketing strategies, brands can instantly connect with their targeted audience via social media comments, emails or instant messengers. It is also much easier to engage your audience in discussions via video or questions, meaning your brand has a much better presence, thus increasing the likelihood of repeat customers or brand loyalty.
It's infinitely cheaper : It's no surprise that digital marketing yields a greater ROI than traditional methods. Paper and printing costs are relatively high, and marketers then have to spend even more money on distribution, while television and newspaper ads are also very costly too. Online marketing, however, is much more cost-effective, and your adverts and brand are seen by a much greater audience, meaning a lower portion of the budget brings in more business.
source : https://www.bigfootdigital.co.uk/digital-marketing-traditional-marketing