The curriculum of the Digital Marketing course includes various modules. Various institutions have set modules as per their standard time and duration of the course offered by them. In general, Curriculum includes:
1) Overview of Digital Marketing-
What is digital Marketing, its scope, framework, and process of Digital Marketing?
2) Keyword research training-
How to find highly searched keyword and how to plan keyword for effective marketing strategies?
3) SEO Content Creation-
SEO friendly content generation, effective content ideas, and strategies for content development.
4) Website designing-
How to create a commercial website, skills for an effective user design.
5) Search Engine Optimization-
Off page and on page optimization for inbound lead generation and to rank higher.
6) Web analytics-
How to keep track of visitor's behavior and take effective decisions based on the outcomes by Google Analytics?
7) Social Media Marketing-
How to use social media for marketing, what are the ethics and process of working on social media?
8 ) Search Engine Marketing-
How to drive traffic by purchasing paid ads?
9) Youtube channel Marketing-
How to do effective marketing through youtube by creating engaging videos?
10) Mobile Marketing-
How to targeting audience on mobile devices through SMS etc.
11) Email Marketing-
How to do marketing through Email, factors affecting email generation and reaching the target audience effectively through email?
12) Affiliate Marketing/ Google AdSense-
How to generate income through affiliation with the businesses?
13) E-commerce Marketing -
How to sell on the internet and convert visitors into buyers?
source: www.quara.com