How Marketing Automation Helps Nurture Leads
A single entrepreneur can build trust and maintain authentic conversations with maybe two dozen leads. A small marketing team, with good time management skills, can stay on top of maybe 50. But you need more than 50 leads in your funnel to keep growing. Marketing automation is a technology solution that allows brands to streamline and automate their marketing efforts across various channels, to improve efficiency and drive more sales.
Automating a workflow helps align all of your marketing efforts and messages, and makes sure that each lead receives the most relevant messages at the most opportune times.
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Small business and startups can usually keep track of a short list of leads in order to create meaningful, conversational campaigns, but as the business scales and the top of the funnel gets wider, nurturing leads in an authentic way becomes impossible for one person—or even a small team of marketers.
Source: Marketo