Skill Jobs Forum

If you're looking to break into the digital marketing industry, there's no better time than now. According to the government, the digital economy is growing 10 times faster than the traditional economy which will result in a skills gap of 900,000 vacancies by 2015.

We've compiled our top tips for aspiring digital marketers who wish to kick-start their career today.


1) Eagerness to learn
The digital marketing industry is both fast-growing and incredibly competitive. It's easy for businesses to differentiate between candidates who have the willingness to learn, and who are along for the ride. This industry requires passion and a desire to succeed.

2) Stay Updated
You need to keep on top of industry news by following major digital marketing sites and influential people on social media. As the major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you're in for a wild ride if you don't keep on top of the latest changes.

Here's some recommendations on websites to get started -

• SEO
• Content
• PPC
• Social Media

3) Networking
Surround yourself with people more talented than yourself. The people you meet will be your ongoing support network when you run into problems, as well as help to open doors to opportunities you might not have otherwise found.

4) Personal Projects
Try out your own ideas and don't just treat industry leaders' opinions as gospel. Everything isn't always black and white in the digital marketing industry with many grey areas between best practice and what can actually get results for a business.

5) Learn the terminology
Digital marketers needs to be comfortable with acronyms such as PPC, SEM and SEO. They are all very different terms with a misunderstanding of them being a clear sign that you have a beginner's skill set and need further training. The ability to analyse digital marketing campaigns and understand what elements worked or not is dependent on your ability to understand industry jargon.

6) T-Shaped Marketer
As a term commonly used by Rand Fishkin of Moz, it refers to having a basic understanding of multiple marketing disciplines but specialising in one or two particular skills.

7) Get Nerdy
Digital marketing can often be perceived to be quite glamorous, but truth be told it data-drove technical and data driven then we would care to admit. You won't be developing websites from scratch but you will be communicating your marketing strategy to a team of developers or designers who have a responsibility for incorporating your recommendations.

There is a lot of scopes to learn online from the various certification courses available on Digital Marketing. A marketing background is not a requirement to become a great digital marketer. Start by reading articles and watching videos, and implementing what you have learned.


sourch : https://www.quora.com/What-is-the-best-way-of-learning-Digital-Marketing-with-no-marketing-background