Digital marketing trends 2018 include
1. Digital transformation
2. The growth in mobile and smartphone usage
3. Integrating marketing activities into the customer lifecycle
4. The importance of personalization
5. Machine learning and marketing automation
6. Integrating social messaging apps
7. Customer engagement strategy
8. Integrating different sources of data
9. SEO and content marketing integration
10. The future of AR in marketing
11. Pansexual marketing
12. Micro-moments
source : Smartinsights.com
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