Digital marketing forms the backbone of today's economy. It is a skill that everyone should have irrespective of their job profile.
Sometimes it is natural to feel that digital marketing is one of the many professions in the world. Just like data science, programming, finance, etc., digital marketing may look like just another profession that you can choose from a wide array of career options.
In today's world, digital marketing has become like language. It is a medium of communication.
Do you think you have an option to learn English? No! English forms the backbone of today's global economy and there is really no debate on whether you should choose to learn English.
Though digital marketing may look like just one more subject and one more career option, it forms the backbone of today's economy.
Digital marketing is a skill that everyone should have irrespective of their job profile.
Digital marketing skills have become as necessary as knowing the English language to communicate. People who have started learning digital marketing have realized that digital marketing skills can be applied to any type of job.
So that's why even if you do not plan to become a core digital marketer you should learn digital marketing and marketing fundamentals.
source : Quora