- Marketers and Prospects
- Needs, Wants, and Demands
- Product, Offering, and Brand
- Value and Satisfaction
- Customer value triad
- Value
Value = Benefits / Costs =
(Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs)
- Exchange and Transactions
- Exchange
- Transaction
- Barter
- Transfer
- Behavioral response
- Relationships and Networks
- Relationship marketing
- Marketing network
- Marketing Channels
- Supply Chain
- Competition
- Marketing environment
- Task environment
- Broad environment
- Marketing program
- Marketing mix