3 Techniques That Will Double Your Social Media Content
1. Create a schedule.
When you create a social media schedule, you immediately reduce the level of consistent effort required throughout the day.
The inherent advantage of social media is also its disadvantage. True, you can keep your brand message and presence in front of people all the time, but this requires consistent output and daily effort.
When you unplug from one task to "quickly" post to social media, you're doing yourself a serious disservice.
2. Collect as you go.
One of the most important features of posting to social media is also the most time-consuming — finding content to post.
Vertical Response has found that the single-most time-consuming factor in social media management is "finding & posting content."
3. Share it more than once.
Here's the ultimate hack for less-effort/more-content. Share the same stuff more than once.
There's logic to back up this simple technique. Different people will see your different social media posts, depending on what time you post it.
Joe checks his Twitter feed at 8am, but Marie doesn't check her Twitter feed until her lunch break at 12:30. Joe's going to see your morning tweet, but maybe not your noon tweet.
So why not share the same thing twice? Or why not three times? Or more?
Can you get away with this? Absolutely, and there's nothing cheap about it at all.
Garrett Moon discussed how he recycles his posts, and even shows his schedule for doing it.Source: https://blog.kissmetrics.com/double-social-media-content/