Rural Marketing & its importances
Rural marketing is a process of marketing products for the outskirts or rural areas. This segment of market is very price sensitive but comprises a very large consumer group.
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Importance of Rural Marketing
The consumer group of this segment is very large and has lot of potential in terms of growth. This segment of market has expanded rapidly and has great overall purchasing power and has made an impression in economy.
The following are the important reasons for the emergence of rural marketing −
#Rural market offers new opportunities for the product as there is less competition in these areas.
#Changing lifestyles in rural areas is creating a demand for various products.
#Transport and communication development is providing a framework for viable marketing.
#The rural market size is huge and it is growing rapidly with 25 % per year.
#Economic growth has created a demand for different kinds of products in rural areas.
#Rural marketing is growing rapidly and this growth creates a wide opportunity for an organization.Source: https://www.tutorialspoint.com/marketing_management/marketing_management_advanced_topics.htm