Customer Relationship Management
Customer relationship management is about building relations between customers and enterprises. It gives a huge competitive benefit from other competitors in the market; the customer relationship management increases customer loyalty. It gives the company a tactical advantage in long–term because loyalty of customer can lead to consistent profit and it can be achieved by quality service.
Customer relationship has proved to increase customer loyalty, which can mean huge profits in long-term. This can further be improved through the following process −
#Storage and management of data
#Organizational structure creation and management
#Responding to customer queries and complains in real time
#Workforce that can deal with customers with training in the product and organization ethicsSource: https://www.tutorialspoint.com/marketing_management/marketing_management_advanced_topics.htm