Writing a Marketing Plan
- Whether you're marketing a new product, a new service or even marketing yourself, you'll be more successful if you take the time to write an effective marketing plan. After all, there's a lot at stake when you're trying to market something. I'm Drew Boyd and I've been in the marketing profession for over 30 years. I teach marketing to graduate students and I help companies improve their marketing effectiveness. In this course, I'll share with you a framework for writing a marketing plan. I'll show how to analyze a market, describe your strategies and outline tactical marketing programs that link to your strategy.
I'll also share how to organize a cross-functional team to help you create a marketing plan. If you work in marketing now, this course can help you sharpen your Plan A skills. If you're thinking about moving into marketing as a career, understanding how to write a marketing plan is an essential first step.
A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to create the plan, analyze an existing market, and break down the plan's components into focused sections. Author Drew Boyd also offers advice on how best to present and leverage the plan throughout an organization.
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