Adobe Social and analytics integration
- An important thing to note before we get started is the tight integration between Adobe Social and Adobe Analytics. If you're using Adobe Social it's possible that your organization is using Adobe Analytics to measure website performance. There are a number of items and features we'll go over in this course that require Adobe Analytics integration. And because Adobe Social is designed to work seamlessly with Adobe Analytics, you can get the most out of the tool by using Analytics to track your website performance. Using both tools together gives you a complete overview of all of your marketing efforts. Adobe Social will combine data collected from the social web along with data in Adobe Analytics.
This is important because Adobe Analytics provides data gathered from visitors to your company's website including number of unique visitors, number of products purchased, amount of revenue, and so on. By having access to this data you can accurately see how social media impacts your business objectives. You can see how social conversations are driving revenue, who your social influencers are, and how social sentiment impacts website traffic and conversion. While both Adobe Analytics and Adobe Social are standalone products, it is absolutely beneficial to your business to use both in tandem.
https://www.linkedin.com/learning/adobe-social-essential-training/adobe-social-and-analytics-integration