Social Media Marketing: Managing Customer Comments
I'm Martin Shervington. As we all know, relationships mean business. This course will give you a fresh approach to building relationships across multiple social channels using comments. This course is going to take some of the key tips and tricks I've learned along the way, including helping you take a leap in your understanding of the role psychology plays when communicating online. You'll learn everything from how to use images to increase your social engagement through to how best to deal with trolls. Whether you're running your own social media accounts or for your clients, I promise you some great insights from well over ten thousand hours of practice.
Building a community online involves engaging and interacting with others. Whether it's a tweet, Facebook post, or article, you'll receive comments. Learn the best practices for responding to comments, knowing your audience, and building authority online. Martin Shervington explains the role of psychology in moderating a healthy community, and provides tips on increasing engagement by posting attention-getting content such as images and questions. Plus, find out how to avoid a negative community, with tips on dealing with trolls and getting conversations back on track.
https://www.linkedin.com/learning/social-media-marketing-managing-customer-comments