Overview of Social Media Marketing for Small Business
- If you have access to the exercise files for this course, you can download them to your desktop. I've included some templates and examples to help you plan a social media strategy for your business. If you're viewing this course on a mobile device, a settop device, or your membership doesn't provide access to the exercise files, that's okay. I encourage you to still follow along as we go through the course. Now, let's get started.
Small businesses can't afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar store. Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. Digital and social media strategist Martin Waxman explains the key terms and definitions (everything from SEO to hashtags) and tells you how to start finding your customers online. Learn how to make an action plan that outlines your goals, team, and budget, and find time to implement your ideas. He'll also talk about what content to publish where and the tools you need to measure the success of your efforts.
https://www.linkedin.com/learning/social-media-marketing-for-small-business/exercise-files