Understanding global cultures
Have you ever visited a foreign country where the language or customs were vastly different from your own? Often that results from a lack of understanding why people do what they do. Culture is software of the mind. It refers to characteristic ways of doing things and behaving that people in a given country or region have evolved over generations. It helps people to make sense of their part of the world, and it provides them with an identity. Cultural differences profoundly affect how different people view the world and operate in business.
To help you navigate cultural landscapes let's briefly consider 10 factors. This framework does not consider every aspect of culture, and by no means is it the only way to analyze culture, rather it's a useful beginning for cultural understanding. The first factor is sense of self and space. People may adopt humble bearings in some places, and macho behavior in others. Americans have a sense of space that requires more distance between people, while Latins and Vietnamese prefer to get much closer.
Source: https://www.linkedin.com/learning/human-resources-foundations/understanding-global-cultures