Use the right technology and track the right data
You probably already know that technology can extend the value of your offering for your customers, while also creating additional value for your organization. But often, it's hard to implement technology within the unique constraints of your organization. Robbie, you might be thinking, we have a small team and our IT guy is already overwhelmed. We have an 18-month backlog on our tech projects. Or Robbie, our IT department sits in a different building or a different country, and we can't even get on their radar screens for our requests, unless they're big enough to be important to our C-Suite.
If these challenges sound like those facing your organization, I encourage you to think again. Technology has changed so much in the past 10 years. Nearly every kind of software solution is now available in a SaaS format. SaaS stands for software as a service. This means that instead of having to buy software, customize it, serve it from servers that you have to buy and maintain and applying patches and upgrades until you're forced to buy.
Source: https://www.linkedin.com/learning/creating-a-membership-based-business/use-the-right-technology-and-track-the-right-data